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Pink Salt Luxury BBQ

Restaurant Website & Online Table Booking Engine

Pink Salt is a premier dining restaurant. We built a visually rich website featuring an interactive digital food menu, allergen filters, and a direct table reservation system that eliminated third-party app fees.

Start Your Project

Pink Salt Hospitality Group

4-Week Sprint

Brand Architecture & Reservation Engine

Live & Active

Pink Salt Hospitality Group

Pink Salt Luxury BBQ

SELECT VIEWPORT PERSPECTIVE:

+180%

+180%

Direct Table Bookings

Migrated guest traffic away from third-party commission reservation apps.

-82%

-82%

No-Show Reduction

Automated 2-hour SMS confirmation and 1-tap table release.

+220%

45,000+

Digital Menu Views

QR-code in-restaurant digital menus with allergen indicators.

+140%

+140%

VIP Private Dining Inquiries

Bespoke corporate catering and chef table inquiry form.

THE CHALLENGE

What Needed Fixing

High commission fees from third-party reservation apps and frequent weekend no-shows were hurting restaurant profits.

HOW WE FIXED IT

How We Solved It

We built a direct reservation system with instant floor-plan seating and automated SMS confirmations that reduced no-shows by 82%.

01

Brand Frontend

Next.js 15 + GSAP ScrollTrigger

Atmospheric dark aesthetics with sensory culinary video textures.

02

Booking Dispatch

Node.js Microservice

Table yield management algorithm that balances party sizes.

03

Notification Bot

Twilio SMS API

Automated 2-way text messaging allowing guests to confirm or cancel.

04

CMS & Menus

MongoDB + Cloudflare KV

Instant live menu updates for seasonal meat cuts and cellar vintages.

01

Brand Frontend

Next.js 15 + GSAP ScrollTrigger

Atmospheric dark aesthetics with sensory culinary video textures.

01 / APP ROUTER

Next.js 15

App router, server actions, sub-100ms TTFB, and edge SSR.

09 / RUNTIME ENGINE

Node.js Enterprise

Event loop architecture, non-blocking I/O, resilient APIs.

04 / PERSISTENCE

MongoDB Atlas

ACID transactions, atomic seat locks, and automated sharding.

05 / KINETIC

GSAP 3.x Motion

ScrollTrigger, Lenis smooth ticker, 60fps velocity skews.

03 / TYPE SYSTEM

TypeScript 5.x

Strict type contracts, generics, and zero-runtime bugs.

02 / REACTIVE UI

React 19

Server components, actions API, and zero-lag reconciliation.

05 / PAYMENTS ENGINE

Stripe Engine

Idempotent webhooks, tax computation, and Apple/Google Pay.

06 / IN-MEMORY CACHE

Redis Cluster

Sub-millisecond mutex locks and distributed rate limiting.

01 / APP ROUTER

Next.js 15

App router, server actions, sub-100ms TTFB, and edge SSR.

09 / RUNTIME ENGINE

Node.js Enterprise

Event loop architecture, non-blocking I/O, resilient APIs.

04 / PERSISTENCE

MongoDB Atlas

ACID transactions, atomic seat locks, and automated sharding.

05 / KINETIC

GSAP 3.x Motion

ScrollTrigger, Lenis smooth ticker, 60fps velocity skews.

03 / TYPE SYSTEM

TypeScript 5.x

Strict type contracts, generics, and zero-runtime bugs.

02 / REACTIVE UI

React 19

Server components, actions API, and zero-lag reconciliation.

05 / PAYMENTS ENGINE

Stripe Engine

Idempotent webhooks, tax computation, and Apple/Google Pay.

06 / IN-MEMORY CACHE

Redis Cluster

Sub-millisecond mutex locks and distributed rate limiting.

Interactive Allergen Menu

Instant filtering for gluten-free, halal, vegan, and nut-safe dining selections.

VIP Table Allocation

Guests select specific seating zones (Chef counter, patio, private dining suites).

Smart SMS Waitlist

Walk-in guests receive real-time table readiness alerts to their mobile phone.

Interactive Allergen Menu

Instant filtering for gluten-free, halal, vegan, and nut-safe dining selections.

01WEEK 01

STAGE 01 · PLANNING

Planning & Architecture

We define your project goals, database structure, and page blueprints before writing code.

STAGE 02 · DESIGN & BUILD

Design & Core Build

We build the modern UI and core features, keeping pages lightning fast and mobile responsive.

02WEEKS 02-03

03WEEKS 03-04

STAGE 03 · INTEGRATION

APIs & AI Bots

We connect your backend APIs, databases, payment gateways, and 24/7 AI chatbots.

STAGE 04 · LAUNCH

Launch & Support

We test everything thoroughly, deploy to your domain, and give you ongoing technical support.

04WEEK 05+

01 · WEEK 01

Project Planning & Architecture

We define your project goals, database structure, and page blueprints before writing code.

Database & App Structure

Clear Project Timeline

Technical Specifications

Clear Project Roadmap100%

Ready to Build
Your Next Project?

Fast modern websites, mobile apps, and 24/7 smart AI bots.

Do I get full ownership of the source code?

Yes, 100%. Once your project is completed, you own all the source code, design files, and database schemas. Everything is transferred directly to your GitHub or cloud account.

Can we sign an NDA before getting started?

Yes, absolutely. We are happy to sign a Non-Disclosure Agreement (NDA) before reviewing your project details or business ideas so everything stays private.

How long does a typical project take to build?

Most standard websites and MVPs take 2 to 4 weeks. For larger platforms or mobile apps, we work in clear 1 to 2-week milestones with regular live demos and updates.

Will you help set up hosting and our custom domain?

Yes. We configure complete hosting on Vercel, AWS, or your preferred provider, connect your domain name, install free SSL certificates, and set up automatic backups.

What kind of support is included after launch?

Every project comes with 30 days of free post-launch support and bug fixes. We also offer monthly maintenance plans if you need ongoing updates and feature additions.

Pink Salt Luxury BBQ — Case Study | Hammad Paracha — Full Stack Developer & AI Specialist